Abstract

Practice narratives of web information architecture (IA) in small and medium enterprises (SMEs) are investigated. Although web-based information delivery is ubiquitous, research and practice remains focused on larger organisations. This research attends to SMEs, revealing that the dominant voice in practice belongs to the communications and marketing practitioner, not the information professional.Sont investiguées les pratiques d'architecture de l'information Web dans les petites et moyennes entreprises (PME). Même si la prestation de services d'information sur le Web est omniprésente, la recherche et les pratiques demeurent centrées sur les grandes entreprises. Cette étude cible les PME, révélant ainsi que la voix dominante dans la pratique appartient aux praticiens des communications et du marketing et non aux professionnels de l'information.

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