Amplifying Your Message 101: Social Media to Promote Yourself and Others

Abstract

For scholarly publishing professionals, social media is one of the most valuable tools we have to promote our organizations, journals, authors, editors, reviewers, and our communities at large. For no cost, we can cultivate audiences across the world to amplify our important messages near and far. We can also use these same tools to showcase our own talents and strengths to further our careers. Let’s examine the social media outlets commonly used in our field and how to best use them to promote both those we serve and ourselves. Twitter It’s no secret that Twitter is my favorite social media tool as an individual professional. I rely on Twitter for a myriad of work-related uses. I wholeheartedly recommend that anyone in the field of scholarly publishing have an account and immediately start following coworkers, community members of their own organizations, colleagues at other organizations (CSE, Society for Scholarly Publishing [SSP], Association of Learned and Professional Society Publishers [ALPSP], International Society for Managing and Technical Editors [ISMTE], etc.), and anyone and everyone who has something valuable to say about publishing, science, and the world at large. I learn at least one new thing from Twitter every single day of the year. Twitter keeps me sharp and allows me access to knowledge that makes me better at my job. Here’s where I find value as an individual Twitter user: Keeping up with scholarly publishing trends and news. Thanks to Twitter, I keep up with the latest information related to Open Access, preprint […]