Abstract
This experiment investigated the question, “Does increasing the number of conditioning trials that associate the color black with positively evaluated words serve to enhance the adoption of favorable attitudes toward Afro-Americans by Euro-American kindergarten children?” The answer to this question was emphatically yes. That Ss adopted more favorable attitudes toward Afro-Americans as the number of conditioning trials increased was demonstrated on two different attitude measures, i.e., Williams' PRAM II and Parish's Revised PRAM II. Notably, this conditioning was achieved without Ss being aware of the conditioning process. The results of this experiment are discussed in light of the findings of other recent experiments.
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