Abstract
AbstractKey social scientific concepts are based in local theories particular to the North Atlantic, and the United States especially, and have been exported by anthropologists to analyze diverse ethnographic contexts despite the lack of interrogation of their status as local, American theories. In this article, I address this situation by focusing on the elaboration of American normalcy in its present moment, dependent upon a lay reconfiguration of “ideology,” “hegemony,” and “history.” In advancing this analysis, I focus on popular media journalism and its analysis of the Trump presidency. My approach is bifocal, at once focusing on the history of these Marxian concepts while attending to their permutations in the present. Focusing on these concepts and their relation to ideas of the individual and institutions opens up possibilities for the symmetrical analysis of knowledge production practices and everyday actions of popular and expert communities, and lays the foundation for the cultural anthropology of the U.S. to critique contemporary U.S. politics as well as social science knowledge production and its circulation.
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