Abstract
Foreword. Six Key Concepts of This Book. 1 Hearts, Minds, and Hollywood. 2 The Magic is Gone - Except at the Box Office. 3 Creativity into Cash: How Hollywood Works. 4 Seeing and Being Seen. 5 Hollywood Beats the Red Army. The Height of America's Cultural Appeal. 6 Backlash: Soft Power is Still Power, and Still Makes Enemies. 7 Culture Wars in the West: The Pope vs. Madonna. 8 Media Storm Troopers of the West vs. Islam. 9 New Stories, New Audiences in the Global Age. 10 Reinventing Cultural Diplomacy. Index.
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