Abstract
INTRODUCTION The Varient and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend Magic for Sale: Marchen and Legend in TV Advertising Magic as a Mail-Order Commodity Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community Letters to the Dead Appendix: Sample Texts of In-Memoriam Advertisments Notes Bibliography Index
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