Abstract
AbstractThis trend‐leading specialty retailer has produced a branded, popular platform for internal communications to link its rapidly growing roster of associates and locations. Employee‐generated content reflects the fresh, fun culture and brands of American Eagle Outfitters, while a user‐friendly content management system, with appropriate checkpoints, enables contributors with no information technology experience to post and refresh information quickly. The author discusses some of the intranet's key features; its network of news agents across the company; and the challenges of meeting the internal communication needs of an expanding business with a young workforce whose expectations for immediacy of information are driven by the latest communication and Internet technologies. © 2010 Wiley Periodicals, Inc.
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