Abstract
George Gallup said the creation of public opinion polling grew from his experience in journalism, an encounter with electoral politics, and his training in applied psychology, and the goals of polling were to make audible the voice of the common man and bring science to democracy. This article, however, shows point-by-point connections between his reader-interest research and his first syndicated poll results, which appeared in “America Speaks” on October 20, 1935, in at least thirty newspapers across the country. It reveals the foundation of Gallup's public opinion polling in his market research and suggests that appealing to newspapers’ readers and promoting his market research were additional goals. It also establishes an earlier date for the origin of the understanding of public opinion as poll results.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
