Abstract
Print media semiotic discourses are one of the best sites for ideological investment and their role is very significant in the production and dissemination of certain ideology. The aim of the present study is to critically decode the semiotic discourse(s) of Pakistani English newspaper DAWN (daily) with special reference to the representation of Pak- Us relationship through the analysis of the semiotics discourses. The data for the present research has been collected from the mentioned newspaper. The time span for data collection ranges from October 2018 to December 2018. Out of ten (10) caricatures which represent Pakistan attempting to survive at its own rather than depending on America one was purposively selected for linguistic and semiotic analyses. The study is descriptive and utilizes qualitative research design. For this purpose, the researchers have devised an amended research model by drawing upon Fairclough (1995), Kress (2010) and Kruger’s (2000) research models to analyse linguistic, semiotic and focus group discussions data. The semiotic analysis has also been validated by incorporating the remarks of focus group participants. Based on the analysis of data the study concludes that noting is absolute in politics as far as Pak- Us relations through semiotic discourses are concerned. Additionally, the research reveals that print media semiotic discourses work insidiously to represent socio- political changes by employing linguistic and meta-linguistic devices and techniques.
Highlights
Mwetulundila and Kangira (2015) believed that print media semiotic discourses command their own place and can engage the audience more than printed words
The research was undertaken keeping in mind the statement of the problem mentioned in the relevant section and to achieve objectives that how are Pak- Us relations represented through the semiotic discourses of the mentioned newspaper
Based on the analysis of the data the research concludes that an element of change has taken place about American representation in Pakistani print media semiotic discourses
Summary
Mwetulundila and Kangira (2015) believed that print media semiotic discourses command their own place and can engage the audience more than printed words. They carry layers of meanings and are culturally oriented. Besides proving humor, they criticize politicians as well. The criticism through them is the briefest and sharpest Through this technique the dual faces of the people are caricatured. They are regarded as language in graphic form and the prominent themes they deal with are related to politics and culture
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