Abstract
Abstract The updating of media event theory for the digital age has been underway for some time, and several researchers have pointed out that the complexity of the hybrid media environment poses a challenge when it comes to understanding how media events in the present digital context ritually create belonging. In this article, we examine violent media events as hybrid phenomena and discuss their ritual workings in the present digital media environment. We apply what we call the 5 A’s – actors, affordances, attention, affect, and acceleration – as key analytical tools to empirically study such events. We also develop the concept of hybridity in relation to media events by proposing three auxiliary A’s: assemblage, amplification, and accumulation. Building on our earlier work, we call for more analytical consideration of the ambivalences in the ritual constructions of belonging (and non-belonging) in such violent events. We use the Christchurch massacre of 2019 as a case study to illustrate these conceptual developments.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
