Alvin Dark and the Chipmunks: Racism, Baseball, and the Press in 1964

Abstract

ABSTRACT In 1964, Newsday columnist Stan Isaacs quoted San Francisco Giants manager Alvin Dark making disparaging comments about his team’s Black and Latino players. This article analyzes the controversy over the Newsday column, with a focus on the interpretations of sports journalists. Most baseball writers excused Dark and attacked Isaacs, who was one of the “Chipmunks”—a cohort of young, socially conscious columnists for East Coast afternoon newspapers. The San Francisco press protected Dark out of regional identification, while New York’s veteran writers resented the style of the upstarts. The mainstream press muffled the genuine grievances of Black and Latino players, and it manipulated the statements and actions of superstars Jackie Robinson and Willie Mays. Although Black columnists saw Dark’s comments as indicative of racism in sports, most sportswriters downplayed the conflict, reflecting baseball’s prevalent biases in this era.