Abstract

The mass media today — radio, cinema and especially television — attracts enormous audiences, many times larger than the followers of experimental theatre. The average viewer in Britain, for example, is supposed to watch something in the region of 22 hours television each week; many children spend more hours in front of the television than they do in school. Virtually everyone has access to one set and many households now have two. Even radio, which is not thought of as a particularly ‘mass’ form of listening, can notch up audiences of 800 000 for its plays — a total which would require many live theatre performances even to approach. Clearly there are implications here for alternative theatre in Britain. Albert Hunt like many others has found that whereas the theatre is remote from the lives of young people, television is ‘taken for granted’.1

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