Alternative sexuality, sexual orientation and mobile technology: findings from the National Coalition for Sexual Freedom technology and health enhancement feasibility study

Abstract

ABSTRACT The alternative sexuality and sexual orientation minority (SM) communities are at risk for numerous health disparities. However, there is a dearth of research exploring the potential receptivity of these communities to the use of mobile technology to promote health. The present study reports findings from a feasibility study comprising two aims: (1) describe health enhancement app usage among alternative sexuality community members, as well as variation by sexual orientation status and (2) assess the Technology Acceptance Model (TAM) in understanding factors influencing health enhancement app usage. An online cross-sectional survey of the National Coalition for Sexual Freedom (NCSF) members (N = 332) was conducted. Key findings include: (1) almost half of participants reported current mobile technology usage for health enhancement; (2) participants held positive beliefs concerning intention to use, perceived usefulness (PU) and ease of use (PEU) of mobile technology; (3) the TAM was appropriate to explain health enhancement app usage and (4) significant TAM-supported direct and indirect pathways predicting behavioural usage of mobile technology. Moderation results indicate TAM application may be more appropriate for SM participants. Findings suggest that there are perceived health benefits in the use of mobile technology by NCSF members. Recommendations for mobile technology development for NCSF and similar communities are provided.