Abstract
Do people generally believe what they are told or say what they believe? Trends in the content of a large sample of user-generated social media data from Ukraine provide strong evidence for the latter claim. Among young Ukrainians, the explanatory power of hegemonic structural forces that shape identities – e.g. Russia’s comparative advantage in cultural production that occurs in the Russian language – is shown to be limited. Using millions of geolocated messages, the strategic contest between hegemonic and counter-hegemonic discourse among Russian speakers in Ukraine is mapped over space and time. An advantage of this methodology is inclusion of data generated by Ukrainian citizens residing in occupied or secessionist areas parts of the country, in which soliciting information in-person would have been costly and dangerous.
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