Abstract
Humans who are fragmented in their souls or (split personality) are easily infested with mental poisons, so we need detolks in the form of alms. We investigate the influence of religiosity, attitudes and subjective norms on alms awareness and impact on corporate age through the role of the hormone serotonin. Because the characteristics of PT Haji La Tunrung's ownership are family ownership and are currently directed by second generation family members, it is interesting to be chosen as the object of research. We believe that owners, managers and employees can provide accurate and quality information (purposive sampling) and analyze data using WarpPLS 7.0. We find that the better religiosity, attitudes and subjective norms the higher the awareness of charity and the age of corporations increases. Sadaqah awareness can increase the hormone serotonin. Therefore, the hormone serotonin can increase self-confidence for individuals and corporations and performance is good so that the age of corporations increases. We also find that higher levels of formal education are not the only determinant of alms awareness.
Highlights
At present, Muslims feel stricken by spiritual disasters that tend to distance from Rabbaniyah's values
It found that the age of employees who work at PT Haji La Tunrung is 20-35 years old (56 percent) and age over 36 years (44 percent)
A higher level of formal education does not determine alms awareness. It is in line with revealed by (Abdullah and Sapiei, 2018) that format education has no relationship with alms awareness
Summary
Muslims feel stricken by spiritual disasters that tend to distance from Rabbaniyah's values. Human beings often display hedonism and materialism oriented behavior. Human beings are a fragmented soul (split personality). It infests by mental poisons such as the fluctuation of life, anxiety, and chaos of the mind. Detox is needed in the form of zakat or alms. Alms cleanse toxins in the soul and tend to reconstruct soul fragments efficiently. When the soul is clean or pure, the character of individuals, groups, and corporations will appear better. Individuals and corporations must involve themselves in this religious activity because alms worship contains socioeconomic values
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