Abstract

Donald Trump’s surprising 2016 election as President of the United States was unusual both in the set of states he won and in clearly winning the electoral vote while decisively losing the popular vote. His victory is somewhat less surprising given recent Republican domination of American politics, a context which provides Trump both leadership opportunities and constraints. A large factor in Trump’s rise is the leader–follower dynamics of crowds, seen throughout time, which enabled him to win an uncritical and devoted following. An important part of that dynamic was Trump’s validation of the social identity of the white working class in the United States, especially in comparison to Hillary Clinton’s both implicit and explicit denigration of that base of Trump support. Trump’s identity story for his base is unusually exclusive, highlighted by ingroup vs. outgroup hostility. His appeal is compared to inclusive identity stories successfully related by other US presidents, which suggest how future leaders might effectively touch “the better angels of our nature.”

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