Allocation of attention according to informativeness in visual recognition.

Abstract

In visual identification, is visual attention attracted to more informative elements, i.e. to elements which are more critical for identification? This question was investigated by having subjects detect some visual probes while performing a primary task that involved identification. The probes were located in the neighbourhood of highly or poorly informative parts of the identified stimuli. Three experiments that followed this rationale were conducted. In Experiment I, it was found that when subjects searched for a target letter in lines of identical background letters, they detected more dots near the feature that distinguished between the target and the background letters. In Experiment 11, it was found that native Hebrew-speaking subjects detected more lines above a letter that distinguished between two English words. Experiment III showed that the effect was reduced but did not vanish when spatial uncertainty was introduced. On the whole, the data are interpreted as suggesting that more attention may indeed be directed to informative regions, and that this effect cannot be solely attributed to retinal factors.