Abstract
PurposeThe purpose of this paper is to fill the theoretical void in the discussion of effects of alliance portfolios on firm performance by studying the moderating role of a firm’s strategic positioning.Design/methodology/approachA fixed effects, autoregressive panel model on a comprehensive, longitudinal sample of large and medium-sized publicly traded companies in the USA.FindingsThe effect of alliance portfolios on firm performance is conditional on the firm’s strategic positioning.Research limitations/implicationsThe results may not be applicable to firms outside the USA or small firms.Practical implicationsExecutives should craft their alliance portfolios while considering the strategic positioning of their firms.Originality/valueThis paper presents the first study of alliance portfolios that uses a comprehensive, multi-industry sample while considering firms’ strategic positioning. The paper is the first to jointly study characteristics of alliance portfolios and firm strategies.
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