Abstract
The 2023-released music videos Allergy and Queencard by (G)I-DLE offer a cinematic reflection on the contemporary anxieties young women encounter due to beauty standards perpetuated by social media. While extensive research has primarily focused on the direct influence of social media on female identity, there has been scant exploration of these themes through the perspective of music videos. Employing the Multimodal Discourse Analysis (MDA) approach, this study examines the depiction of women in these videos, tracing their evolution from self-doubt to self-acceptance in the face of overwhelming digital influences. These narratives, enriched with symbolic imagery, accentuate the chasm between online facades and intrinsic self-worth, also spotlighting wider societal pressures. The portrayal and reception of these narratives suggest that music videos are emerging as powerful mediums for societal reflection and critique.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
