Abstract
Introduction, Maggie Andrews and Mary M. Talbot all world and her husband - Daily Mail, 1896-1936, Deborah Ryan new disciplines for women and rise of chain store in 1930s, Janice Winship modernity tamed? women shoppers and rationalization of consumption in interwar period, Mica Nava the greatest invention of century - menstruation in visual and maternal culture, Alia Al-Khalidi historical romance and consumption of erotic, 1918-1939, Sallie McNamara material girl? adolescent girls and culture, 1920-1958, Penny Tinkler Mrs Housewife and her grocer - advent of self-service food shopping in Britain, Barbara Usherwood decisions in DIY -women, home-improvements and advertising in postwar Britain, Jen Browne seen on TV - design and domestic economy, Alison Clarke advertising difference - women and consumer citizenship in Western Europe, Anne Cronin strange bedfellows - feminism and advertising, Mary M. Talbot thanks for stopping by - gender and virtual intimacy in American shop-by-television, Mary Bucholtz a self off shelf? consuming women's empowerment, Deborah Cameron fashioning career woman - power-dressing as a strategy of consumption, Joanne Entwistle non-occasion cards and commodification of personal relationships, Jane Hobson girl power and postmodern fan at Boyzone conferences, Maggie Andrews and Rosie Whorlow.
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