Abstract

The case study titled All in Smoke Ltd: Valuing a Private Firm highlights several issues in financial valuation, such as Discounted Cash Flow (DCF), illiquidity discounts, comparable approaches and Real Options Analysis (ROA). The case deals with the valuation of the company under review and highlights several issues in financial and business valuation such as bottom-up beta, forecasting uncertain cash flows, and uneven investment for expansion. Appropriate liquidity discounts are to be used to reflect the peculiarities of the firm. The case provides a holistic approach to valuation and incorporates some of the widely known models for a real life situation.

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