Abstract

Corporate governance, allocating rights and responsibilities inside the firm, provides worthwhile guidelines that lead management to valuable processes and activities, which are the core of business success for the interests of all stakeholders. This paper provides evidence of an interesting business case in which many corporate governance rules were disregarded. In Alitalia airline company, the management, ignoring corporate governance aspects, strongly disrupted economic value. The study is based on the analysis of managerial profiles of Presidents and CEOs of Alitalia, evidencing their relationship with corporate governance issues. Moreover, we deeply investigated the story of Alitalia and the governments’ political influence on the airline company. We found the absence of a proper mix of authority and responsibility, conflicts of interests and agency costs, poor monitoring activities, lack of managerial skills and scarce managerial effort, jointly with ineffective incentive mechanisms. The consequence was that past bad governance has compromised the ability of the company to create new value. We conclude that when governance principles are disregarded for a long time, even a high performing and cash-rich company can lose its competitive advantage, damaging its chances of a turnaround.

Highlights

  • The aim of this work is to study the noteworthy business case of the Italian airline company, Alitalia, reporting many of the most relevant corporate governance aspects regarding value creation described in the main managerial literature, as evidenced by La Rocca (2016)

  • We consider Alitalia airline an ideal company that perfectly suits for this kind of analysis, as many corporate governance issues emerged during the firm life-cycle

  • Alitalia is a striking case suggesting how a competitive advantage of a firm can be destroyed due to bad governance, which leads a profitable company to financial constrain

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Summary

INTRODUCTION

The aim of this work is to study the noteworthy business case of the Italian airline company, Alitalia, reporting many of the most relevant corporate governance aspects regarding value creation (components, dimensions, and determinants) described in the main managerial literature, as evidenced by La Rocca (2016). The framework of the paper is the analysis of a case study. We consider Alitalia airline an ideal company that perfectly suits for this kind of analysis, as many corporate governance issues emerged during the firm life-cycle. The purpose of the investigation is to highlight a remarkable case study to appreciate how mismanagement, focusing on non-value-creating activities, may lead to disastrous consequences in terms of value creation. The paper ends up with some conclusions and implications for managers and policymakers

THE ROOT OF ECONOMIC VALUE
ALITALIA’S HISTORY AND THE CHARACTERISTICS OF THE AIRLINE INDUSTRY
MANAGEMENT AND CORPORATE GOVERNANCE ISSUES IN ALITALIA
Managerial productivity in Alitalia
The airline company value
Organizational capital in Alitalia
The role of market communication
Interest conflicts and agency costs in Alitalia
Authority and responsibility in Alitalia
INCENTIVE MECHANISMS EMPLOYED IN ALITALIA
THE SALE OF ALITALIA
CAI management
The old Alitalia
Consequences of CAI’s mismanagement
FROM THE PARTNERSHIP WITH ETIHAD TO THE PRESENT
Etihad’s acquisition
Alitalia performance after Etihad’s acquisition
Future perspectives
Findings
CONCLUSION
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