Abstract
AbstractDespite high employment rates and starting salaries for qualified graduates of agribusiness, agricultural, and applied economics (AAAE) programs, several AAAE departments have experienced years of low enrollment. This study offers insight into how AAAE programs can more effectively market themselves and recruit undergraduate students through analysis of a nationwide survey of college and department personnel and a statewide survey of high school students. Findings reveal important differences between students’ preferred information and message sources and those currently used. Gaps in understanding of AAAE across administrative units are also identified. Specific program awareness, marketing, and student recruitment recommendations are offered.
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