Abstract
Purpose – The purpose of the paper is to examine and analyze the alignment between (information technology) IT, strategic orientation (SO) and organizational structure (OS) and their impact on firm performance (FP).Design/methodology/approach – A theoretical framework is proposed regarding the constructs of IT, SO and OS. A model incorporating these three constructs is examined and their impact on FP is assessed using structural equation modeling (SEM). The sample data from 295 firms were obtained through structured questionnaires.Findings – The results of the SEM support the hypothesis that the alignment between IT, SO and OS significantly affects FP.Research limitations/implications – Non‐financial and intangible performance measurements are not included and the sample is not homogeneous.Practical implications – This study suggests that managers should choose the appropriate level and type of IT, depending on a firm's structure and SO, in order to benefit from the advantages of IT usage and achieve high...
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