ALIENATION, PALESTINIAN CULTURAL IDENTITY, AND SOCIAL MEDIA

Abstract

The study dealt with the phenomenon of alienation and its relationship to cultural identity, and the study aimed to shed light on social media and its impact on alienation and the Palestinian national and cultural identity. The researchers concluded that the Palestinian society, like other societies, is affected by everything new in the world through social networking sites, but it tries to preserve its national and cultural identity and contributes to spreading and supporting its cause despite the continuous Israeli occupation attempt to obliterate this identity with many tools such as fighting Palestinian content, removing tags and deleting accounts. Palestinians on social networking sites. The researchers recommend making official and unofficial efforts to preserve the national identity through national initiatives and official and unofficial media channels, and to promote the Palestinian identity with its main components such as language, heritage, religion and historical memory through the curricula in schools and universities