ALGOSPEAK AND ALGO-DESIGN IN PLATFORMED BOOK PUBLISHING: REVOLUTIONARY CREATIVE TACTICS IN DIGITAL PARATEXT TO CIRCUMVENT CONTENT MODERATION

Abstract

This paper examines the rise of algo-design in the context of platformed book publishing. Building on conceptualizations of algospeak, a strategy that involves creating code words or phrases to create a brand-safe lexicon, the paper theorizes algo-design as a broader creative strategy used by online creators that involves using and avoiding specific language and visuals to evade content moderation by platforms. Specifically, this research explores the use of algo-design in the paratext of romance and erotica novels by authors of color and LGBTQIA authors who publish their fiction on digital publishing platforms, such as Amazon, and market them on social media platforms. This exploratory reseach is based on a qualitative multi-method research design, including interviews with authors and metadata analysis. In many cases, algo-design may be seen as a revolutionary creative tactic for BIPOC and LGBTQIA authors of romance fiction, who are disproportionately affected by content moderation systems (Monea, 2022) and often have their works flagged as adult material due to the genre’s tendency to include intimate relationships (Parnell, 2021). In this way, the use of algo-design by authors is a clear effort to push back against bluntly imposed content moderation interventions and subvert platform power.