Abstract
Methods. The results are obtained through the application of the following methods: analysis and synthesis – in highlighting the essence of benchmarking and visualization of information; comparisons – to determine the advantages and disadvantages of benchmarking and visualization of information; methods of elasticity theory – for the formation of methodological principles for determining the impact of individual packages of intangible assets (IA) on the value of enterprises, determining the complementarity and substitution of packages; methods of economic and mathematical modeling – to determine the elasticity of the impact of IA on the value of enterprises; methods of graphic analysis – for visualization of calculation material; abstract-logical analysis – for generalization, formulation of conclusions. Results. There are considered approaches to the definition of benchmarking as a tool for improving the activities of enterprises, types of benchmarking and their scope in the activities of enterprises. The need to use financial benchmarking in the system of financial management of enterprises is pointed out. The main indicators of evaluation of enterprises and their structural subdivisions are considered, their main shortcomings are identified and the necessity of using cost indicators as the basis of enterprise development in the long run is shown. The role of IA in improving the efficiency of modern enterprises and increasing their value is considered, the approach to the allocation of certain packages in the IA is presented. The possibility of modeling the elasticity of the impact of IA on their types on the value of the enterprise is shown. The necessity of using Tobin`s coefficient to determine trends in the demand function of the enterprise business, evaluation of IA packages to form a system for monitoring their vertical, horizontal and cross-elasticity of impact on the value of the enterprise. The essence of the system of monitoring the elasticity of the impact of IA on the value of enterprise is shown, and its tasks at the micro level are defined. Possibilities of using information visualization mechanisms in the financial benchmarking system are determined. Novelty. Conceptual provisions and answers of economic and mathematical tools of methods of estimation and monitoring of elasticity of influence of IA on the cost of the enterprise are developed. It is proposed to determine the profile of the enterprise on the indicators of elasticity, which allows visualizing information on the level of elasticity of IA and their packages and justifying the priorities of IA development in order to improve the efficiency of the enterprise. Practical value. The approach of construction of a profile of the enterprise on indicators of elasticity of IA which gives the chance of visualization of the information on level of elasticity and gives the chance to form directions of development of support of separate packages is offered.
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