Abstract
Posters have been used from 1886 in order to promote the touristic sites. At that time, the touristic industry tries to boost the travels to the mediterranean area and the middle east. These destinations are more and more appreciated by new customers, who are creating new forms of tourism (with the foundation of clubs and leisure associations). The touristic promotion will reuse the stereotypes produced by the writers and painters of the nineteenth century, who have developed the oriental themes. The city of Marseille (with its harbour, from where you were leaving Europe) works as an archetype because the contrast between heritage (the harbour and its life) and modernity (the new Basilique de la Nouvelle-Major) will be highlighted again by the artists describing new destinations, as Alger.
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