Abstract
This chapter discusses Alexis Tsipras’ political background and permanent campaigning in times of economic and migration crises. It examines and measures his communication strategy against the three categories of the proposed theoretical framework: capacity building and strategy, paid and owned media as well as earned media. It finds that Prime Minister Tsipras did apply the permanent campaign strategy during his term yet putting emphasis on different features. He gave broadcasted and face-to-face speeches as well as media interviews, participated in public events and retained communication structures on communication policy in the prime ministerial Office. Moreover, he transferred election themes to governance, while he focused on the use of negative campaigning. In parallel, he was the first prime minister who devoted so much time and energy in using extensively social media and communicating his messages through social media networks.KeywordsPermanent campaigningTsiprasCoalitionMemorandumMigrationSocial media
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