數位動態式全像技術融入服裝伸展臺之展示設計研究-以Alexander McQueen、Burberry、Max Mara、Guess為例

Abstract

In recent years, digital dynamic holography technology has been widely applied to the dynamic exhibition of fashionable clothes. In terms of the physical fashion runway, designers integrate both physical and virtual light and shadow images with the creative themes and conceptual elements of brands to create a screenplay design for seasonal clothes that has a three-dimensional visual atmosphere and environment. Such design makes a fashion show a dynamic and sensational feast that integrates technology with art and fashion. This study used content analysis to analyze the digital dynamic holography technology in fashion runway design in four fashion clothing brands including, the Alexander McQueen, Burberry, Max Mara and Guess from 2006-2014. The results suggest that the visual display design elements can be divided into three categories. There are (A) Form-Visual performances of fashion runway (including runway space layout, runway type, model type, clothing display techniques), (B) Color-Color of fashion runway (including color of runway, with a particular combination of animation elements, the maximum memory element, and the minimum memory), and (C) Light-Atmosphere creating in runway (including atmosphere creating, fashion show space imagery, contextual continuity). We expect the results could be used as a reference for future relevant fashion runway design.