Abstract
Advertising at the point of sale has been acknowledged to have potentially powerful effects on consumers. With some product categories, such as tobacco, the spread of increasingly comprehensive restrictions on advertising have meant that promotions at the point of sale are the only options left. Quite apart from their role in promoting products, points of sale represent sites of access to alcohol for young people. Ultimately, control over consumption comes down to how easily accessible alcohol is to obtain and that control must be exerted at the point of sale.
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