Abstract
The portrayal of alcohol use in the mass media, particularly television, has received considerable attention in the United States in the last decade. In an attempt to obtain comparative material the portrayal of alcohol use in a popular New Zealand television 'soap opera' was examined. The ratings of use obtained were found to be comparable with both United Kingdom and United States programmes which received high ratings of alcohol use.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
