Abstract
In today’s world there exists severe competition in all sectors, in tourism sector as well. That’s why countries with successful destinations consider tourism security concept as part of the tourism concept in order to maximize tourist demand. On the other hand, tourism security and risk perception of a destination is one of the principal components of destination image. Tourism security seems to be the most important appealing factor of the demand. The aim of the study is to research the risk perception differences between the tourists’ home countries when grouped (North European, East European, Middle European, West European and the others). According to Data set from 500 respondents different countries visiting Alanya is analyzed, findings suggest that there exits differences among the places (beach, recreation center, public transportation etc.) and factors (traffic, terror, day and night treks, mugging, theft etc.) effecting respondents’ risk perceptions.
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