Al Jazeera and the Australian public broadcasters

Abstract

Abstract The Al Jazeera Media Network had a relatively low profile in the Australian media landscape until its English-language news channel signed reciprocal broadcast agreements with the two Australian public broadcasters in 2010 and 2011. As a result of those agreements, Al Jazeera English programs are now rebroadcast on the ABC and SBS’s terrestrial TV channels, and its content has become an important component of the public broadcasters’ in-house television and radio news bulletins. The agreements are mutually beneficial: through them Al Jazeera has achieved its greatest ever Australian broadcast reach, increased its brand awareness among Australians, and gained credibility through association with the respected ABC and SBS; while the public broadcasters have added breadth and depth to their international news at little-to-no cost in an age of shrinking news budgets. Drawing on content analysis and interviews with key managerial and editorial staff at the ABC and SBS, this article examines exactly what Al Jazeera English material the public broadcasters use, and how, finding that Al Jazeera offers the ABC and SBS’s viewers and listeners an additional perspective on news from around the globe. The article also summarises public and commentator reaction to Al Jazeera’s partnerships with the public broadcasters, demonstrating that the Qatari broadcaster does not face in Australia the kind of opposition it does in countries such as the USA.