Abstract
The activities of WTO are focused on promoting a creative approach by National Tourism Administrations, Statistical Offices and local authorities to encourage countries to collect more reliable and more complete tourism statistics in line with WTO definitions, so as to improve their international comparability. WTO also emphasizes the need to speed up the production and publication of these statistics at country level in order to provide the means of identifying tourism trends by month and fine-tuning promotion and marketing policies. Computerization and the successful effort to develop standard definitions and classifications for tourism have given renewed force to WTO's work in statistics. WTO has expanded activities with Member States to implement the WTO Recommendations on Tourism Statistics, adopted by the United Nations Statistical Commission in 1993, through manuals, seminars and an ambitious statistical development programme to assess the economic importance of tourism. The programme includes the holding of a World Conference on the measurement of the economic impact o tourism in Nice (France) towards the end of May/beginning of June 1999. The objective of the Conference is to develop a core of indicators for the assessment of the net economic impact of tourism at both national and international level, thereby enhancing the credibility of the tourism industry.
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