AKSELERASI GREEN ECONOMY MELALUI DIGITAL SYSTEM ERP DI DESA WISATA KEMIRI KABUPATEN JEMBER

Abstract

Every region in Indonesia has the potential to generate income from the tourism sector, especially if it is supported by advances in information technology. However, there is a lot of tourism in Indonesia that has not fully implemented digitalization optimally. Like Kemiri Village in Jember Regency which faces challenges in integrating management and effective marketing. This research aims to optimize the tourism sector in the Kemiri Tourism Village through the implementation of the Digital System Enterprise Resource Planning (ERP). This transformation aims to increase visibility, attract more tourists, and facilitate the management of tourist villages. A qualitative and descriptive research approach was used to comprehensively assess the tourism situation in Kemiri Village. Primary data was collected through interviews with selected communities, as well as direct observation in Kemiri Village, and questionnaires via gform. Secondary data came from documentation, journals and literature. The waterfall method and SMART analysis were also used. Research findings reveal significant untapped tourism potential in Kemiri Village, moreover, integration is still limited. This Digital System Enterprise Resource Planning based website overcomes existing problems by increasing integration between tourist destinations. This website also contributes to the green economy by reducing the use of paper (paperless) through digital transformation in tourism operations.