AKILLI UYGULAMALARI VE ÜRÜNLERİ KULLANAN TURİSTLERİN DESTİNASYON SEÇİM SÜREÇLERİ: İSTANBUL ÖRNEĞİ

Abstract

Many personal, social, cultural, demographic and economic factors can be determinative in the destination choice processes of tourists. However, with the 1990s, smart products and applications that entered the lives of consumers have affected the purchasing processes of tourists at least as much as other factors. This study, aims to determine the effect levels of the smart products and applications that the destination has on the destination choice processes and travel intentions of the tourists who visited the Istanbul destination in the July-November 2019 period. 400 questionnaires prepared within this context were delivered to the domestic tourists between the ages of 18-30 by face-to-face communication. The data obtained from the questionnaires (392 questionnaires) were analyzed by use of the SPSS program. As a result of the analyzes, it was determined that the domestic tourists between the ages of 18-30 used smart products and applications at the destination during their vacations at a very high level (82%) and that the smart products and applications had a very high effect (81%) on their destination travel intentions. It was determined that the domestic tourists between the ages of 18-30 evaluated the smart applications and products that the destination had with attitude, behavior, belief, travel intention and smart destination choice dimensions. In addition, it was determined that all of the tourists’ perception dimensions of smart applications and products had high and positive effects on the destination travel intentions of tourists.