Abstract
Airbnb Physical Environment Attributes and Customer Behavioral Intention: A Proposed Study
Highlights
The travel and tourism sector is among the biggest and fastest-growing segments in the global economy
Proposed Research Framework Based on the previous literature, this study proposes a research framework to address the relationship between ambience, décor and layout as the factors that influence customer behavioural intention towards Airbnb physical environment
Only few studies have touched on the relationship between the physical environment dimensions and customer’s actual behavioural intention and none looking at Airbnb accommodation industry
Summary
The travel and tourism sector is among the biggest and fastest-growing segments in the global economy It has grown into a prosperity business accounted for 10.4% of Gross Domestic Profits (GDP) and 319 million jobs, or 10% of total employment for the year 2018 (World Travel & Tourism Council, WTTC2018). Tourism and the preference of tourists have evolved over the decades to include a variety of tastes and styles both in terms of more travellers and of a vast choice of products on the market which is highly competitive. These travellers are looking for alternative accommodation from hotels or serviced apartments. The innovation of Airbnb is an attractive element that has revolutionised the market in accommodation and somehow may strike the hotel industry (Zervas, 2017)
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