Abstract
The article analyzes the factors influencing the choice of air transport services. Their diagnosis affects the adjustment of the transport service and additional services to individual consumers’ expectations. In view of competition on the market of transport services, air carriers try to determine the expectations of potential passengers. Basing on the above considerations the main objective of the research study was determined and the factors influencing the choice of air transport services were defined. Basing on my own primary research I ranked the most important incentives to choose air transport, disincentives, as well as factors of a neutral character. In addition, I indicated the most important additional services chosen by the passengers who use Polish airports. In the last part of the article I pointed out the relationship between the destination and the factors encouraging, neutral and discouraging the choice of air services.
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