Abstract
Aids prevention campaigns want to inform people about the disease and the ways of transmission but they also want to change the sexual behaviour of people. Several theoretical models exist to predict behavior. In this article the most important and most recent ones will be reviewed. These theoretical models focus especially on the different variables like attitude, social norm, self-effectivity and risk-perception. This article also describes an effect-evaluation of an aidspreventioncampaign in Flanders. The campaign was targeted at teenagers, and included personal contact between the teenagers and the instructors. The most important conclusion is that it is not too difficult to change knowledge, but that it is more or less impossible to change behaviour by just a simple campaign. It is not a very optimistic conclusion but it is one we have to keep in mind if we want to create aids prevention campaigns with realistic goals.
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