Abstract
In recent years, the internet market in Vietnam has developed strongly, leading to many forms of electronic business being born and with rapid growth. Online shopping is seen as the solution to cost-effective, fast, and convenient shopping. This chapter was based on concepts and theoretical grounds related to behavior intention to accept and apply new technology to form the proposed research model. It consists of three independent factors—(1) utility perception, (2) trust, (3) social influence—and one dependent factor, online purchasing intention. This study reveals the optimal choice by the AIC algorithm.
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