Abstract
This article provides a brief historical sketch about the Academy of International Business’ initiatives in emerging markets, takes account of AIB’s current emerging market outreach efforts, and discusses future AIB-related activities, opportunities and challenges in these markets.
Highlights
Emerging markets constitute most of the world economy by geography and population—and probably by 2020 in terms of aggregate GDP
The purpose of this essay is to demonstrate the ways in which AIB is paying attention to emerging markets in the early 21st century—and to note something about AIB’s history in emerging markets
The first five years of JIBS articles, 1970-74, contained about 20% articles reporting on business in emerging markets, mostly in Latin America
Summary
Emerging markets (i.e., non OECD countries) constitute most of the world economy by geography and population—and probably by 2020 in terms of aggregate GDP. The first five years of JIBS articles, 1970-74, contained about 20% articles reporting on business in emerging markets, mostly in Latin America. Additional emphasis on emerging markets probably hit us just as it hit the world economy, in the early 1990s with the fall of the Soviet Union and the liberalization policies that swept many emerging markets from Mexico to South Africa, throughout Central and Eastern Europe, and extending as well to Asian countries including China.
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