AI technologies: A key to unlock the door of Omni-channel capabilities

Abstract

The purpose of this paper is to identify the drivers and enablers of using AI technologies in three important areas of Omni-channel retailing- customer experience, data management and supply chain efficiency. This paper also explores the different AI technologies which can be used by retailer to manage the supply chain, data and their engagement with customers. In this era of digitalization, online and offline retailers must come up with unique ways to get people to shop. AI technologies can provide better experience to customers while shopping and in turn improve the efficiency of retailers.