Abstract
Abstract: In the dynamic realm of eCommerce, the integration of Artificial Intelligence (AI) has revolutionized advertising strategies, forging a path towards highly personalized consumer experiences. This exploration delves into the multifaceted role of AI in eCommerce advertising, highlighting the efficacy of technologies such as machine learning, natural language processing, and predictive analytics. A thorough analysis of consumer behavior, underpinned by AI, reveals advancements in data collection, privacy concerns, and innovative data analysis techniques. Ethical considerations, including data privacy and bias in AI algorithms, emerge as pivotal in maintaining consumer trust. The paper presents an array of case studies, illustrating the successful application of AI across diverse industries.
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