Abstract

Today, Artificial Intelligence (AI) is poised to take on Industry 4.0. Machines have conquered the human interface in complex board games like chess and Chinese games. AIcan now writes poetry, make predictions about decisions, interact with humans in real-time, analyze trillions of data points, and offer solutions in milliseconds. Customer Relationship Management (CRM) is one sector benefiting the most from AI. AI-driven customer relationship management (AI-CRM) technology is proposed in this article. Scholars developed a research method to evaluate product quality, performance, and commitment to AI-enabled technologies. The proposed model is designed with system-level architecture, process-level architecture, and mathematical models to correlate the input and output. A dataset was utilized to obtain primary data acquired by investigators using a survey technique. Data assessment revealed that customers are aware of AI-enabled technologies, that the technique under investigation is successful, and that customers are loyal to them.

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