AI Applications and its influence on Investors’ inclination towards Bank Investment Options

Abstract

The banking sector trend to achieve significant technological advancements, the banking industry globally is becoming more strategically focused. This is helping them to meet customer expectations while defending market share against increasing competition. New innovations and developing new solutions by taking advantage of data, advanced analytics, digital technologies and new delivery platforms have become critical. Banks and credit unions are innovating faster by targeting, expanding their services, delivering channels, integrating payments and using blockchain technology. This paper mainly focuses on the Artificial Intelligence Applications and its influence on Investors’ inclination towards Bank Investment Options. The study has been done upon various innovative Artificial Intelligence applications used by investors in choosing bank investment products. The study sample consists of 110 respondents and convenient sampling technique is used. From the findings it is concluded that opinion regarding Artificial Intelligence influence on investors towards choosing bank investment are highly positive and above the average level since all the value is less than 0.01, which is considered to be good study. The investors are highly benefited through these AI applications while preferring banking investment options. The role of AI and its reliability make better decisions in investor’s portfolio AI presents exciting opportunities for the banking industries, but it also poses significant challenges. In order to use AI successfully and ethically, banks must carefully assess the ethical, regulatory, and security consequences of adoption.