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Abstract
The project course was an exploration on ‘AI and content in marketing’. Given the presence of AI in everyday lives today, the research was focused on understanding the usage of AI in the domain of marketing from both the perspectives, that of marketing professionals and the consumers who are the perceiver of the content produced. The research delved deeper using different processes like in-depth interviews and survey and an extensive study of existing literature to form a strong foundation and find ideas that can be used to further the scope of AI by finding different metrics to study its perception and making AI a part of the domain of marketing.
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