Abstract
With the development of Internet technology, online shopping has been activated, and e-commerce sites are emerging as the top shopping list. The purpose of the research is to identify the current status and characteristics of existing Chinese shopping app designs and present the direction of consumer use. The brands of Chinese clothing shopping apps collected from data and literature through research scope and method include pink bar apps, style matching apps, virtual dressing room apps, new salt apps, and fashion technology virtual fitting custom apps. It examines the comparative analysis of visual elements of the app, the factors that affect convenience for consumers, and the advantages of AI technology being applied to the app. Through the comparison of design elements by app, the influence of consumers' product purchases and the order of reflection of shopping apps became one of the important factors that spread technology and enhance cultural beyond simple online purchases, providing innovative progress in human society. Although shopping apps have grown the Chinese market, studies have shown that the visual elements of shopping apps are simple, so they have not formed their own brand image. Even in AI technology, AI intelligence still has technical difficulties because there is no all-round application system with simulation intelligence. Accordingly, Chinese fashion shopping apps are enriching shopping life by showing their own charm in fun and idea design, contributing to the brand image of companies and economic interests of companies, and increasing emotional experiences for consumers.
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