AI 스피커의 시각적 피드백 제시가 청년 및 중·장년 사용자의 지속사용의도에 미치는 영향

Abstract

Artificial intelligence (AI) speakers are widely used in smart home environments, but user satisfaction is low, which can discourage user intention to continue using the device. To address this, researchers have suggested adding visual feedback to AI speakers. This study examined the effect of visual feedback on AI speaker usage intention and to verify the mediating effects of emotional experience and product attitude in younger and middle-aged adults. Videos of AI speaker disconnection situations were filmed, half of the participants were shown the videos (control group). The other half watched videos with visual feedback where context-related icons were added to the AI speakers (experimental group). For middle-aged group showed that visual feedback increased positive emotional experience, which in turn increased attitude toward the AI speaker, ultimately leading to greater intention to continue using it. However, in younger participants, emotional experience and product attitude did not mediate the relationship between visual feedback and usage intention. These findings imply that the influence of visual feedback on usage intention in user-AI speaker disconnection situations is depends on age, whereby visual feedback is especially efficacious for augmenting the usage intention of middle-aged AI speaker.