AHP 기법을 활용한 해양레저관광 발전에 관한 연구

Abstract

Purpose: The purpose of this study is to analyze the priority of the factors that activate the marine leisure tourism and then to present the development strategies.BR Method: A structured questionnaire for professionals was created to achieve the research objective that consisted of four factors and twelve detailed items (total 18 questions). The survey was conducted via face-to-face surveys and email. The collected materials were analyzed for the priority, relative importance etc. by using excel which is the AHP analysis program.BR Results: In the factors, the importance was high in the order of infrastructure, popularization, law & institution, and advancement. In the items, the importance was high in the order of marine leisure space maintenance, marine leisure safety·cultural improvement, marine leisure tourism cluster, and amendments to the marine leisure safety act. In the comprehensive analysis, the importance was high in the order of marine leisure space maintenance (0.175), marina facilities expansion (0.136), marine leisure safety·cultural improvement (0.134), and increased in experience·education programs (0.131).BR Conclusion: First, there is a need to build a small and influential infrastructure. Second, it is necessary to educate related workers to improve marine leisure & culture, and the government ensures fair competition when selecting related projects. Finally, based on the designation of related organizations and the training of specialized human resources, various experiences & education programs should be developed and endeavored to contribute to the development and popularization of marine leisure tourism.